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La Casa Primavera
Design System
Branding
Adobe Illustrator
Adobe Photoshop
Overview
Develop a cohesive design system for a boutique hotel located in California with strong Latin American ties to Saint Lucia. The system will include branded stationery such as a letterhead, envelope, door hanger, and business card.
Branding
The logo represents the Piton Mountains, while the colors on the left are inspired by traditional festival headpieces. This design reflects St. Lucia’s vibrant culture and the many celebrations that take place on the island.
This pattern is inspired by the California Poppy, reflected in the flower at the center of each square. The vibrant colors draw inspiration from the lively festivals of St. Lucia, capturing both natural beauty and cultural celebration.