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Happy Pantry
Packaging Design
Overview
Develop a visually appealing and functional packaging system for a private label brand that captures the attention of grocery shoppers, communicates quality and value, and fosters brand loyalty by encouraging repeat purchases.
Branding
Adobe Illustrator
Adobe Photoshop



Branding
After numerous sketches and revisions, this final logo design balances simplicity with playfulness to stand out from competitors. The chosen typography offers a clean, delicate appeal that complements the overall look. A carefully refined color scheme allows for flexible adaptation across items by adjusting lightness and darkness, ensuring each piece feels unique yet cohesive.


