EcoWise

UX/UI Design

Mobile App

User Research

User Testing

Figma

Overview

EcoWise aims to develop interactive media prototypes addressing UN Sustainable Development Goal #15: Life on Land. By applying UX design principles and creative problem-solving, it seeks to raise awareness, educate, and inspire action to protect ecosystems and combat biodiversity loss.

Design Process Overview

Survey >> Needs Analysis >> Information Architecture >> Initial Sketches >> Low-Fidelity Mockups >> High-Fidelity Mockups >> Usability Testing >> Final Design

Needs Analysis

Sarah | 24

Publisher

John | 31

Teacher

Rachel | 18

Undergrad Student

Needs

Sarah wants to understand how her actions impact wildlife. She wants to make a difference but does not know where to start and what specifically impacts life on land.

Needs

John wants to communicate with others about wildlife conservation. He thinks that people who are likeminded will inspire him to do more in the community to save wildlife.

Needs

Rachel wants to learn more about wildlife conservation. Living on campus with no car, she does not know how she can make an impact when she is living at school with limited resources.

10 people were sent a Google Forms survey. Participants were selected at random and the results helped to narrow down content and features.

75% of the participants said they use technology to access information about sustainability

100% of the participants said they would learn best through activities and having a reward system

Low Fidelity + User Testing

5 people were guided through the app. The participants were selected at random and were able to give feedback. Users struggled to access their posts and there were also some navigation issues.

After testing, there is now an updated post section to include icons for viewing personal posts or browsing their feed. Navigation issues have been fixed by bolding certain words to make it more visible and increasing font size for better readability.