Experiential Design >> User Experience >> User Interface >> Graphic Design >> Advertising >>
EcoWise
UX/UI Design
Mobile App
User Research
User Testing
Figma
Overview
EcoWise aims to develop interactive media prototypes addressing UN Sustainable Development Goal #15: Life on Land. By applying UX design principles and creative problem-solving, it seeks to raise awareness, educate, and inspire action to protect ecosystems and combat biodiversity loss.
Mobile App
Design Process Overview
Survey >> Needs Analysis >> Information Architecture >> Initial Sketches >> Low-Fidelity Mockups >> High-Fidelity Mockups >> Usability Testing >> Final Design
Needs Analysis
Needs
Sarah wants to understand how her actions impact wildlife. She wants to make a difference but does not know where to start and what specifically impacts life on land.
Sarah | 24
Publisher
Needs
John wants to communicate with others about wildlife conservation. He thinks that people who are likeminded will inspire him to do more in the community to save wildlife.
John | 31
Teacher
Needs
Rachel wants to learn more about wildlife conservation. Living on campus with no car, she does not know how she can make an impact when she is living at school with limited resources.
Rachel | 18
Undergrad Student
10 people were sent a Google Forms survey. Participants were selected at random and the results helped to narrow down content and features.
75% of the participants said they use technology to access information about sustainability
100% of the participants said they would learn best through activities and having a reward system
After reviewing the survey data, the sketching process began. The homepage would feature daily challenges focused on wildlife conservation. The Challenges page would include either a leaderboard or a selection of challenges for users to complete. The Community page would function like a simple social media platform, allowing users to share posts. Additionally, there would be a Habit Tracker, enabling users to log their lifestyle choices and receive feedback or a grade based on their habitual actions.
Low Fidelity + User Testing
5 people were guided through the app. The participants were selected at random and were able to give feedback. Users struggled to access their posts and there were also some navigation issues.
After testing, there is now an updated post section to include icons for viewing personal posts or browsing their feed. Navigation issues have been fixed by bolding certain words to make it more visible and increasing font size for better readability.
